The social media has taken control of the internet. In the last few years, some businesses have taken up the growth of social media to their advantage. Most of these firms now own a Facebook group, a blog page, a LinkedIn profile and a twitter account. Some companies are integrating these platforms with their websites to create traffic and facilitate a more engaging clientele.
As a mental health counselor, in private practice, you need to learn these Social media private practice operations as quickly as possible. The advancement of technology has opened up the counseling profession to new ideas and benefits for the counselors. However, the platform does not come without challenges. The use of social media between professional counselors and their patients may jeopardize or cross the line between public and private information. If not careful, the spill can affect the counselor and the patient negatively.
These are some of the Benefits of Adopting Marketing Social Media Platforms
- Increase in Communication Levels
The growth in social media and the resultant changes in the industry, professionals in the industry are faced with a problem of how to implement Social media private practice to their daily operations. As currently constituted, the code of ethics in the profession does not expound in detail the advances in technology and social media.
The last time the code of ethics was reviewed was in 2015 and the Social media has been changing so quickly that it poses a lot of challenges to counselors. The lack of guiding principles and regulations of social media in private practice demands that the counselors in private practice interpret the changes based on the ethical code and adhere to it above all other things.
As an expert, some of the things to consider is drafting and formulating a Social media private practice policy for your enterprise. The system should help you attain the results you need while maintaining the confidentiality levels required for you and your patients.
Some of the issues to incorporate here include:
- A written social media private practice policy and consent from your clients.
- Adopt privacy settings when adopting marketing social media platforms.
- Ensure compliance with existing rules and regulations.
- Maintain a separate social media accounts for your private and professional life.
Adopting the best Social media private practice basic rules helps avoid worst-case scenarios. The main issues at the case being the intrusion to privacy and breach of trust and confidentially. Here is how to ensure the Social media private practice you adopt is tamperproof. The approach you give to the case should be in the best interest of the client. Here is how to do this.
- Ensure the social media private practice does not include diagnosis and treatment-related content.
- Let the client authorize any mode of interaction outside the office.
Irrespective of the mode of communication you adopt, the ethical standards remain to be the same at all times. Do not let the use of marketing social media platforms compromise your private practice experience.
- Increased Networking Levels between Counselors
The mingling between counselors should be based on total compliance with the existing rules and laws. Once you are satisfied that these legal issues have been sorted, you are at liberty to network and interact with each other. The purpose of interaction is to share skills and experiences that help improve the quality of your private practice.
Marketing social media blogs provide an excellent method for various private practice counselors to interact with fellow peers in the private practice profession. As professionals, ensure the issues you post and discuss in your blog post is in no way related to a specific patient.
Where you have inadequate resources to create a Social media private practice blog, make use of available platforms like LinkedIn. The platform allows professionals in private practice to interact and share ideas with fellow peers. With LinkedIn, you can also interact with personalities from other professions.
The use of RSS feeds and webinars are crucial in passing educative information between members. The results, you save a lot of resources you would have invested in seminars and workshops. The interactive session between you and other professionals offer you the information you need through the web.
However, exercise caution when using these platforms to communicate. Understand that any breach of the client confidentiality can result in a legal battle.
How to Set a Social Media Private Practice Blog
Probably you are worried about how to build a marketing social media platform from scratch. Well, the exercise is not as expensive as you may think. There are even some sites that you can create for free. To set yourself the Social media private practice platform of your choice, follow these guidelines.
- Make Use of Free Platforms
As much as possible, strive to make use of these platforms. They may not have the best end-point writing styles and are riddled with lots of limitations, but it is worth the shot where the finances are scarce.
The advantage of starting from free platforms is the benefit of seeing your work in action within a limited budget. The success of these sites means that when you purchase the web designs of your choice, you will have a clue about the Social media private practice needs you are looking for.
- Make use of Paid Internet Directories
Listing your services for free trials is usually a no-brainer. All you need to do is sign up, maintain the directory and monitor the progress. Take note of the trial period and decide whether to subscribe or keep looking for different Social media private practice platform.
The primary goal of using free trials is to assess whether there will be any referrals to your services. Even if you manage to get a single referral in the entire trial period, the returns on Social media private practice are quite high. These results will readily translate into your new marketing platform once you acquire it.
- Engage the Community
One way of growing your venture is by giving back to the society. Every year, make a point of talking to the neighborhood at least four times. Ensure the talks you indulge in are constructive and aimed at helping your audience solve some problems. Some of these may include topics like goal setting, stress reduction, dealing with challenging bosses and customers.
If you make the best presentation out there, the community will love your work. As a result, they will patronize your services.
And here is the trick, you can address the same issues with the same community on an online platform. If the community likes your ideas, they will subscribe to the blog; some will even visit you in your offices. Smart, right?
- Use the social media private practice Wisely
Quite some counselors are rushing to social media without a clue on how to build, maintain and monetize their reputation. An experienced person in the social media industry understands and appreciates the importance of the media as well as an interaction with the outside community.
Here is how. Addressing your topic to the specific group of people makes them enjoy the content. In that process, they share it among themselves, their friends and their families. The more your social media private practice is shared, the higher the rank you get from google.
Secondly, meeting social media users in the physical world helps you grow your referral base in the real world. Therefore, strive to be smart in your engagements.