Why is blogging good for SEO?
Whether you realize it or not, blogging is crucial for SEO. Not only does it create a ton of valuable content for potential visitors to read, it also allows you to stay ahead of the curve in your industry by constantly stay up-to-date on the latest trends.
And when your site is up-to-date, people have more reason to visit you.
So yeah, blogging is crucial for SEO.
But in case you’re in need of a few more reasons, here’s eight that will help persuade you that blogging is crucial for SEO.
1. Drives Targeted Traffic
Since there are billions of pages online at any one given time, when you develop your own private practice, it’s important to only target the people who are most interested in your site. To do this, use keyword research to determine the phrases and words that will bring the right people to you. To do this, blogging will be crucial in your SEO toolbox.
Blogging is crucial for SEO because it allows you to fit relevant content into one nice convenient package that a reader will want to read. Google rewards pages that reward readers, so instead of stuffing your site with pages of random content, get into the habit of blogging which is crucial to SEO success by fitting those keywords into nicely written pages.
2. Rewards Users with Relevant Content
People will read your blog for one reason: to gain information they wouldn’t have otherwise. If you don’t provide that, they will go elsewhere for to attain those resources and will most likely take their business with them away from your private practice.
Blogging is crucial for SEO because it allows you to create and distribute content that your potential readers will want to see. These days, visitors don’t only come to businesses that serve their business needs, they want to develop a sense of trust with the business before they hand over their hard-earned cash. Blogging is crucial for SEO because you develop a relationship with customers by giving them valuable resources that help solve their needs before you ask for their business.
3. Develops Better Leads
Sure, you can create a page for your private practice that outlines a list of your services, but how does the customer know that your site is relevant to their specific need? Blogging is crucial for SEO because it allows you to expound on your specific areas of expertise and drive leads that will be more relevant to your place of business.
Moreover, blogging can be crucial for SEO because it answers questions that customers will have, leaving them to contact you directly for further issues which can separate the tire kickers from the actual buyers. In short, you’ll spend less time with leads that are merely looking for info and more time talking directly to customers that are more likely to spend money with your business.
4. Creates Shareable Content
Going “viral” is a great way to attract a tsunami of attention to your private practice, but that can’t happen unless you have content to share in the first place. Blogging is crucial for SEO because it allows you to have content that people can read, copy, and share to their network.
Infographics, pictures, and charts are all excellent sources of information to share, and blogging is crucial for SEO because it allows you to insert those visual pieces inside of the article itself. When people share the picture, it will also share a link back to your site which will drive traffic with every share.
5. Establishes You as an Authority
Aside from making money, your ultimate mission as a website owner is to establish yourself as an authority within your niche, whatever that may be. People are more likely to use your services if they perceive you as an expert on the subject at hand, and blogging is crucial for SEO because it allows you a platform to display your knowledge.
Whether your private practice is specialized or not, your website is a great way to answer questions that people may have but be afraid to ask. Moreover, if you are able to anticipate the concerns and questions that they may have, your site can run ahead of the competition by answering them online. Blogging is crucial for SEO due to its ability to handle difficult material quickly and efficiently.
6. Drives Passive/Organic Traffic
Paid advertising is a great way to drive traffic to your site and gain leads for your private practice. But advertising can be expensive over a while and drastically cut into your bottom line. Why is blogging crucial for SEO success? Because a well-established blog that is flush with relevant keywords and relevant content will drive traffic to your website almost as efficiently as paid advertising.
Imagine a world where you are able to gain just as many leads organically (that is, without paying for them), as you do by running ad campaigns? Over time, a good blog will deliver just that. Blogging is crucial to SEO success in that it establishes a website that is relevant and visited often due to its high visibility in search rankings.
7. Allows Others to Guest Blog
Cooperation amongst businesses can be a good thing, as long as they are in complementary industries. Your traffic can filter over into theirs and they can refer customers back to you, and in this way, everyone wins.
Blogging is crucial for SEO because it allows a place for others to contribute resources that will benefit your site. They will gain backlinks to their own site by putting their name on the article, and in turn, they will advertise their guest spot within their own networks. Blogging can be crucial to SEO in the long term because of a high amount of good quality backlinks. Furthermore, you can guest post in others blogs as well, driving traffic to your own site and contributing to their success.
8. Helps with Social Media
Believe it or not, Google uses Facebook, Instagram, and Twitter to help with their own rankings, and the more shareable content you have spread across your platforms, the more relevant Google will perceive your site to be. Blogging is crucial for SEO with your private practice precisely because it gives you resources to share to your network.
Fortunately, the content that you create doesn’t have to be long either. It can be something as simple as a quote or infographic that people can click on that will take you directly to your site. Facebook, in particular, is perceived as a high-quality site by Google, so the more links you can draw from that social network in particular, the farther your reach can be.
For some, blogging is seen as a luxury rather than a priority in developing their own websites, but if you’re looking for passive traffic that can generate into highly targeted and interested leads, blogging can be one of the best things you do for your site. Not only will you be creating resources that will answer questions and develop loyal followers without lifting even a finger, but the compounding effect of blogging as the resources build up over time can have a gigantic impact on your business in the long run.